Headlines
What a Headline Can Promise Before the Story Begins
A headline’s verbs and certainty set expectations before you read. Learn how to separate its framing from what the…
sections
Headlines
Notice how a headline sets expectations, signals certainty, and invites a first reading.
Our point of view
Words shape the first impression
A headline or label can make a complicated story feel settled before the details appear. We read those choices closely, with room for uncertainty and context.